The marketing organization worked to establish a pan-Indian distribution network while simultaneously developing excellent relationships with the Indian orthopaedic surgeon community. The Adler distribution network in India has grown to 150 distributors covering every major urban center in India and numerous small towns and continues to grow at a rapid pace. The marketing team enjoys excellent relationships with orthopaedic surgeons and heads of orthopaedic departments in all major medical colleges and teaching hospitals in the country and surgeons from major institutional hospitals such as Railway Hospitals, hospitals forming part of the Armed Forces and top corporate hospitals.